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In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase.[1] One who tends to make such purchases is referred to as an impulse purchaser, impulse buyer, or compulsive buyer. Research findings suggest that emotions, feelings, and attitudes play a decisive role in purchasing,[2][3] triggered by seeing the product or upon exposure to a well crafted promotional message.[1]
- ^ a b "What is impulse buying?". Businessdictionary.com. Retrieved 2011-12-22.
- ^ Czarnecka, Barbara; Schivinski, Bruno (2019-08-08). "Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising". Journal of Global Marketing. 32 (4): 219–238. doi:10.1080/08911762.2019.1600094. ISSN 0891-1762. S2CID 182181403.
- ^ Muhammad, Abubakar Sadiq; Adeshola, Ibrahim; Isiaku, Labaran (2023-09-14). "A mixed study on the "wow" of impulse purchase on Instagram: insights from Gen-Z in a collectivistic environment". Young Consumers. ahead-of-print. doi:10.1108/YC-04-2023-1728. ISSN 1747-3616.